WCOW FM 97.1

(cow) 97 Country
Country Cow 97

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This FM Country radio station is licensed by the FCC to SPARTA-TOMAH BROADCASTING CO., INC. in Sparta, Wisconsin, and serving La Crosse Area

Arbitron ranks COW97, the flagship station of the Sparta-Tomah Broadcasting Company group of stations, as the #1 radio station in the LaCrosse market. 100,000 watts of power means we can reach out to thousands of customers more effectively than other types of media.

You can learn more about the WCOW-FM radio station on their website: http://www.cow97.com/

WCOW FM Facility & Coverage Map:

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WCOW-FM FM Radio Station Information FCC File
Callsign: WCOW-FM Frequency: 97.1 MHz Service Type: FM Class: C1 RDS PI Code: 5B72 RadioDNS Active:True RadioDNS: 09710.5b72.5a0.fm.radiodns.org FCC File #: BLH-19881215KB Power (H): 100,000 Watts / Power (V): 100 kW Height Above Average Terrain: 587 ft. or 179.0 m. Antenna Radiation Center... Above Ground Level: 0 ft. or 0.0 m. Above Median Sea Level: 1,526 ft. or 465.0 m. Antenna Structure Registration #: - Application ID: 198812151 Facility ID: 61682 Latitude: 43.968277777778 Longitude: -90.859833333333

WCOW-FM FM Radio Station Information FCC File

Callsign: WCOW-FM Frequency: 97.1 MHz
Service Type: FM Class: C1
RDS PI Code: 5B72 RadioDNS Active:True
RadioDNS: 09710.5b72.5a0.fm.radiodns.org
FCC File #: BLH-19881215KB
Power (H): 100,000 Watts / Power (V): 100 kW
Height Above Average Terrain: 587 ft. or 179.0 m.
Antenna Radiation Center...
Above Ground Level: 0 ft. or 0.0 m.
Above Median Sea Level: 1,526 ft. or 465.0 m.
Antenna Structure Registration #: -
Application ID: 198812151
Facility ID: 61682

Latitude: 43.968277777778
Longitude: -90.859833333333

WCOW-FM FCC Data Last Confirmed on Friday, January 16th 2026 @ 07:30:59 AM (Status: LIC)

Service	Frequency	File	Power	HAAT	RCAMSL	Power (V)	HAAT (V)	RCAMSL (V)	RCAGL	ASRN	App ID	Latitide	Longitude
FM	97.1 MHz	BLH-19881215KB	100	179.0	465.0	100	179.0	465.0	0.0	-	198812151	43.968277777778	-90.859833333333

@https://twitter.com/COW97Country

WCOW-FM FCC Facility Location:
113 W. OAK ST., SPARTA, WI 54656

WCOW FM 97.1

(cow) 97 Country
Country Cow 97

WCOW FM Facility & Coverage Map:

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WCOW-FM FM in the News:

WCOW FM 97.1

(cow) 97 CountryCountry Cow 97

WCOW FM Facility & Coverage Map:

Contour Legend

WCOW-FM FM in the News:

(cow) 97 Country
Country Cow 97