w-HEY! 88.9 FM North Muskegon is a new 1000 watt full power, commercial free and listener supported FM broadcast station that is intended to reachthe youth and young adults of Muskegon with positive family friendly content. Cutting edge music that would probably not line up with the tastes of most parents, but, is just what the youthful audience today want to hear. There is a beat, a rhythm the newer generation finds more to their tastes than the Rock & Roll or contemporary sounds that are available elsewherer on the air.